welcome to idyl
Established in 1973, our reputation for bright, relaxed and casual styling continues.
Our boutique and home has been in the heart of Carlton, Melbourne for over 45 years and we continue to locally create and manufacture casual clothing under our idyl brand - all made in Melbourne (even our swing tags!).
Our ethos is based on an enthusiasm for natural, breathable and comfortable fabrics and we work with natural quality fibres for easy wear and easy care. Our collections highlight pure linens, cottons and fine wools and our timeless styles are designed to complement all shapes and sizes.
Committed to supporting local and ethical trade practices as part of the 'slow fashion' movement, we work with many other local Melbourne and Australian businesses in creating our garments. We advocate for the wear and care of better quality garments that will last longer, whilst valuing the proper treatment and respect of people and the planet along the way.
Our collections are complemented by a colourful, quirky and quality selection of other labels across clothing and fashion accessories which reflect the idyl spirit and we look forward to welcoming you to idyl on your next visit.