about
Welcome to idyl
Fifty Years of Effortless Style
Since 1973, we have defined the art of relaxed, casual styling. As a family-owned brand and boutique in the heart of Carlton, our legacy is built on a simple commitment - beautiful garments designed and made right here in Melbourne.
We believe fashion should be as enduring as it is comfortable. That’s why we work exclusively with high-quality, breathable natural fibres - specialising in linen, cotton, and wool - to create timeless silhouettes designed to flatter every shape.
Behind the seams
Guided by the principles of slow fashion, we are proud to be a part of a longstanding network of small local businesses "behind the seams", ensuring that every stitch contributes to our local Melbourne manufacturing community.
Alongside our signature idyl collections, you’ll find a curated selection of great labels that share our commitment to quality.
Together, we create a vibrant wardrobe that reflects the relaxed, effortless lifestyle we’ve championed for over five decades.
Our Designers
At idyl, design is a conversation. We believe our customers are the architects of our aesthetic; your lived experiences in our clothing drive everything we do "behind the seams."
We treat every insight on fit, wear and fabric as a blueprint for improvement, ensuring our natural fibres and silhouettes evolve alongside your lifestyle.
We thank you for your regular feedback. We often take a pattern back to the drawing board to develop new silhouettes with our local makers, or we re-design our fabric production processes to create different textures to better suit your needs. By listening to our community for over five decades, we’ve ensured that every garment isn’t just made in Melbourne - it’s made for you, by you.
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IN STORE
Trading Hours
Mon - Sat 10am to 4pm
Sun 11am to 3pm
As a small family business, we juggle manufacturing, wholesaling, and retailing - so some days are a little busier than others.
We do our best to keep regular hours, but occasionally we may open a little later or close slightly earlier.
If you’re planning to visit during our first or final hour of trade, we recommend giving us a quick call ahead of time.
